Honor the builders.
Work like owners — rally together.
Business owners are the underappreciated backbone of our communities. Join RallyDally's Owners Day movement — a national holiday where everyone works their hardest and rallies to honor local business owners. One day of our best effort, gamified adventures, and meaningful tributes to say: we see you.
Owners Day 2025 Countdown
Third Monday in September • September 15, 2025
Why a holiday about hard work?
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Truthful tribute: Owners don't take days off. They carry the risk so others can have jobs.
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Local first: Small businesses keep traditions alive, draw tourists, and circulate money locally.
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Ethics & mentorship: We highlight owners who foster other entrepreneurs and model true free-market behavior.
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Dignity of enterprise: Celebrate ingenuity, grit, and the countless quiet sacrifices behind every "Open" sign.
Who we celebrate
Especially small, local businesses—and larger firms that practice ethical competition, mentor new owners, and uplift their communities.
Monopolistic behavior, wage theft, and deception have no place here. Owners Day is about excellence with ethics.
RallyDally Integration
RallyDally transforms Owners Day into an epic, gamified experience where players complete special challenges while honoring business owners.
Special Owners Day Rallies
Dawn Patrol, Mentor's Circuit, Legacy Tours
3X JoltBerry Rewards
Triple earnings at all participating businesses
Exclusive NFT Badges
Owners Day Ally, Work Champion, Mentor's Friend
AR Owner Stories
Discover hidden stories at each waypoint
Owners Day Special Rallies
Unique challenges that honor how business owners actually live
Dawn Patrol Rally
Start your rally at 5 AM like many business owners do every day
Mentor's Circuit
Visit 5+ businesses that actively train and mentor new entrepreneurs
Owner Stories Quest
Document and share the personal journeys of local business owners
Family Legacy Tour
Rally to multi-generation family businesses preserving traditions
Immigrant Dreams Path
Celebrate immigrant-owned businesses building the American Dream
Last Shift Challenge
Complete rallies after 9 PM when owners are still working
Work-Like-An-Owner Pledge
On Owners Day, I pledge to:
- Give my best effort to my craft, team, or studies
- Complete at least one Owners Day Rally
- Support at least 3 local, ethical businesses
- Thank an owner personally or share their story
- Pay it forward—mentor, tip generously, or buy a gift card
Ethical Enterprise Pledge
For businesses joining Owners Day:
- No monopolistic or anti-competitive practices
- Fair wages, transparent policies, and lawful conduct
- Mentor and foster future owners; welcome competition
- Invest locally; respect culture and the environment
- Participate in RallyDally waypoint program
Help Establish Owners Day
We're gathering broad, nonpartisan support to recognize business owners nationally. Add your name and help RallyDally bring this movement to life.
Are you a legislator, chamber, or association? Join the coalition
Projected Impact
What we can achieve together by Owners Day 2025
Owners Day Ally Badge
For businesses that sign the Ethical Enterprise Pledge and participate in RallyDally
Nominate a Local Owner
Tell us who deserves the spotlight. Nominated businesses get priority for FREE waypoint NFTs and special Owners Day features.